Announce Partnership Expansion
SAN JOSE, CA – July 9, 2015 – Spartan Sports Properties, the exclusive multimedia rights holder for San Jose State Athletics, and Meriwest Credit Union have added the offering of an affinity debit card to their existing partnership.
San Jose State Spartan-branded debit cards are now available online or at any Meriwest Credit Union location. San Jose State Spartan fans, alumni, students and faculty can choose from two affinity debit cards offered for free on Meriwest’s three most popular checking accounts; including accounts with no monthly fees, great interest rates and ATM surcharge rebates. These card design options are the newest addition to the seven-year partnership between Spartan Sports Properties and Meriwest Credit Union which is accompanied by other multimedia assets to emphasize Meriwest’s support of the community and University.
“Meriwest is proud to be a partner of the San Jose State Athletic and Alumni group in offering a branded debit card that reflects the pride of the university and the sports program, while at the same time offer both students and alumni a beneficial financial service,” said Tony Cortez, SVP, Chief Experience Officer of Meriwest Credit Union. “Both Meriwest and San Jose State University have long-standing traditions of being a major part of the community we serve. It’s our pleasure to offer a debit card that reflects the pride of the Spartans and San Jose State University.”
In addition to the branded debit card, Meriwest’s partnership will include the following media elements; radio, video board and digital media messaging, as well as a men’s basketball game sponsorship.
For more information on how to receive an SJSU co-branded debit card from Meriwest visit: www.meiwest.com/sjsucarddesigns
“San Jose State Athletics is excited to expand our partnership with Meriwest Credit Union to include branded affinity debit cards featuring our logo mark,” said San Jose State Director of Athletics Gene Bleymaier. “As two staples of the San Jose community, it makes perfect sense for us to partner with Meriwest on this venture. This card offers our fans, students, and alumni an opportunity to demonstrate their Spartan pride with every transaction they make.”
About Meriwest Credit Union
Meriwest Credit Union, one of Silicon Valley’s largest and most established financial institutions, has been providing proactive, personal, convenient and innovative financial services to over 70,000 residents and businesses throughout the San Francisco Bay Area and Tucson, Arizona, for more than 50 years. More information can be found at www.meriwest.com.
About Spartan Sports Properties
Spartan Sports Properties is a property of Learfield Sports, which manages the multimedia rights and sponsorships for nearly 100 collegiate institutions and associations. Learfield also titles the prestigious Learfield Sports Directors’ Cup, and represents collegiate institutions, conferences and arenas for their respective multimedia rights and sponsorship initiatives, and offers these partners with professional concessions and ticket sales, licensing and trademark consulting, digital platform expertise and venue and technology systems through its owned companies. To learn more about its history, businesses and job opportunities, visit www.learfieldsports.com.